Wrappers are made from natural ingredients. Several flavors are available: sesame, paprika, spinach and many others. A real new weapon in the fight againt obesity!
Implications - Consumers are attempting to find the balance between eating food that they enjoy while maintaining a healthier lifestyle. This branches off of the idea of guilt-free indulgence and edible products such as the soy wrapper allow consumers to find that much sought-after balance. In addition to offering a guilt-free indulgence, products that offer natural ingredients also draw in a niche in the market that contain less by-products and chemicals.