Rookie
Soy Wrappers are an innovation seen at The SIAL (Global Food Marketplace). Essentially, the soy wrappers enable people to make healthy sandwiches.
Wrappers are made from natural ingredients. Several flavors are available: sesame, paprika, spinach and many others. A real new weapon in the fight againt obesity!

Implications - Consumers are attempting to find the balance between eating food that they enjoy while maintaining a healthier lifestyle. This branches off of the idea of guilt-free indulgence and edible products such as the soy wrapper allow consumers to find that much sought-after balance. In addition to offering a guilt-free indulgence, products that offer natural ingredients also draw in a niche in the market that contain less by-products and chemicals.