SOVRN Creates Abstract LA-Inspired Boards For the Palo Alto Type
References: sovrn.la & highsnobiety
When Los Angeles-based company SOVRN teamed up with Palo Alto-type artists, they created the Skateboard Decks Artist Collection. Their approach to the west coast lifestyle is visually aesthetic and miles different than the rest. SOVRN took a serious approach to handing over its skate deck real estate to four Californian artists.
For the latest collection, Jack Vanzet, Jesse Draxler, Chris Golden and Ben Roth have all committed a selection of designs, each one showcasing their individual style. The boards are named Dispel, Chimera, Hack and Void and feature vibrant brush strokes, marble details and gospel photography. The range of rainbow colored skateboards by SOVRN speak to the laid back and relaxed culture of the west coast.
These limited-edition boards were made to bridge the medium between high quality design and skateboarding.
For the latest collection, Jack Vanzet, Jesse Draxler, Chris Golden and Ben Roth have all committed a selection of designs, each one showcasing their individual style. The boards are named Dispel, Chimera, Hack and Void and feature vibrant brush strokes, marble details and gospel photography. The range of rainbow colored skateboards by SOVRN speak to the laid back and relaxed culture of the west coast.
These limited-edition boards were made to bridge the medium between high quality design and skateboarding.
Trend Themes
1. Abstract Skateboard Designs - Opportunity for artists and designers to create unique and visually appealing skateboard graphics.
2. Collaboration Between Artists and Skateboard Brands - Potential for artists to partner with skateboard companies to showcase their artwork and reach a wider audience.
3. Limited-edition Skateboard Collections - Emerging trend of producing exclusive skateboard decks with artistic designs to cater to collectors and enthusiasts.
Industry Implications
1. Art and Design - Artists can explore new avenues by creating skateboard graphics and collaborating with skateboard brands.
2. Skateboarding - Skateboard companies can leverage the appeal of artistic collaborations to attract skateboard enthusiasts and collectors.
3. Fashion and Streetwear - The fashion industry can tap into the growing trend of limited-edition skateboard collections to create unique collaborations and appeal to streetwear consumers.
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