The New Southwest Airlines Logo Lets You Feel the Love

By: Rahul Kalvapalle - Sep 10, 2014
References: heart.swamedia & fastcodesign
The new Southwest Airlines logo is all about spreading the love, which is welcome at a time when flying has become more of a chore rather than the novel experience it once was.

When Southwest Airlines was founded in 1971, its logo was a red heart emblazoned on a set of pilots' wings. This logo paid homage to the airline's home airport of Dallas Love Field. However in 1998, the airline replaced the old-school logo with something more modern and corporate, an all-caps Helvetiva wordmark saying only 'Southwest', occasionally accompanied with an illustration of a flying Southwest jet.

Now however, the heart is back and it's looking better than before. The new Southwest Airlines logo consists of a chubby-looking heart comprising blue, red and orange stripes. Southwest Airlines' logos have certainly evolved over the years, and this one is the best one yet.