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The makers of Southern Comfort enlisted the help of the design firm Cue to create an exciting identity for the new Southern Comfort Fiery Pepper. This intriguing take on the classic liqueur combines two legendary staples of the Louisiana diet: Southern Comfort and Tabasco. The press kit Cue put together for the product launch exudes a steamy feistiness that is hard to resist.

Complete with coasters, a siren and fiery flames licking the bottles of Southern Comfort, this package design is cheeky, vivacious and a whole lot of fun. Cue played with the iconic colors of the beloved liquor label and intriguing typefaces to create an eye-catching line of coasters, some of which even sport manufactured burn marks. While the packaging design is bold in some ways, Cue kept close to Southern Comfort's traditional look so as not alienate its loyal customer base.

Fun, fabulous and feisty, the Southern Comfort Fiery Pepper package design will have you burning up.