'South 2 West 8' Fall 2009 Editorial Has an Outdoor Theme

By: Christina Butty - Published: Jul 29, 2009 • References: south2west8 & hypebeast
To promote their Fall 2009 collection, South 2 West 8 put out this lovely look book.

The idea behind the South 2 West 8 ad material is a timeless throwback to the old days of workwear and outdoorwear.

I’m not really sure South 2 West 8 hit that theme in the final product, as these campers look pretty stylish and well put together.

I think I can safely say that, if camping gear was this nice, and the men looked this good, there would be more single women in the woods. Stats for Fashionable Camping Trending: Older & Mild
Research: 11,197 clicks in 356 w
Interest: 4 minutes
Concept: Fashionable Camping
Related: 85 examples / 65 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: 28 camping innovations, bowties and denim, and stylish semi-suits.