To promote their Fall 2009 collection, South 2 West 8 put out this lovely look book.
The idea behind the South 2 West 8 ad material is a timeless throwback to the old days of workwear and outdoorwear.
I’m not really sure South 2 West 8 hit that theme in the final product, as these campers look pretty stylish and well put together.
I think I can safely say that, if camping gear was this nice, and the men looked this good, there would be more single women in the woods.
Stats for Fashionable Camping
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Concept: Fashionable Camping
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Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: 28 camping innovations, bowties and denim, and stylish semi-suits.
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