Positioned as 'Streetpunk' fashion brand for happy youngsters; Soupisok's top fashion item is their colorful collection of wristbands. Intended for trend setting partygoers, the wristbrands are set to make a debut at this summer's festivals and the 'Apenkooi' parties.
The concept of bright wristbands stems from the 1980s when florescent fashion and wristbands were a mainstream part of hip fashion.
Implications - The comeback of wristbands displays the artistic attitudes that accompany consumers who are willing to try anything to look fashionable. Whether it's wearing clothing that's a throwback to the past or dressing eccentrically with the most unusual outfits, people dare to be different in fashion as a form of self expression. Designers and brands need to adopt the same daring mental outlook to keep up with the constant change of style and attitudes of consumers.
Stats for Bright Wristbands
Trending: Older & Chilly
Research: 4,222 clicks in 451 w
Interest: 4 minutes
Concept: Bright Wristbands
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: rustic metropolitan kitchens, spiraled pop-up greenhouses, and monumental glass residences.
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