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Kitsune's Sound Graffiti Campaign Features Music-Listening Stations

By: Katherine Vong - Published: • References: cnnctd & springwise
The French record and fashion label Kitsune has just launched a Sound Graffiti campaign in collaboration with the creative agency CCNCTD+. The campaign lets New York City music-lovers sample songs via 15 free music-listening stations located on the streets in order to promote Kitsune's newest compilation album.

The stations feature music from various upcoming American bands, including Emil & Friends, Giraffage and DWNTWN. Like other types of "graffiti," the Sound Graffiti campaign involved putting the listening stations onto things like lamp posts and other vertical stands along the sidewalks of New York City, with each station having a jack into which passersby could input their own earphones or headphones. The CCNCTD+ site also provides a map of where each station is located, along with instructions on how fans can receive free copies of the latest Kitsune album. Stats for Sidewalk Sound Sampling Trending: Older & Chilly
Traction: 2,113 clicks in 123 w
Interest: 3 minutes
Concept: Sound Graffiti Campaign
Related: 81 examples / 62 photos
Segment: Neutral, 12-35
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