I wouldn’t be surprised if the phrase "so hip that it hurts" was created specifically for this Sopopular SS 2011 ‘Come As You Are’ collection. This badass line will undoubtedly have hipsters flocking to pick up a bright yellow vest.
The collection features a very dull palette with a dash of dandelion yellow. This single color works well with the line and complements the brand's aesthetically youthful appeal. However, the grunge-inspired shoot is more toned down than you may be used to, creating an interesting contrast between the prints. Be sure to check out the gallery for more shots from the Sopopular SS 2011 collection.
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