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Sophomore NYC SS 2011 Collection is Unveiled with a Game of Truth or Dare

By: Matt Ho - Published: • References: vimeo & highsnobiety
The Sophomore NYC SS 2011 collection has been introduced -- only it's not through magazine spreads, photoshoots or lookbooks. Instead, the brand has rolled out its collection using a short film.

This unique advert for the Sophomore NYC SS 2011 collection shows a group of well-known celebs engaging in a game of truth or dare. The clip shows the different truths and dares each individual succumbs to in a drunken haze of this popular party game. Some of the faces you may recognize include Chloe Sevigny, Drea de Matteo and famed tattoo artist Scott Campbell. Who says this game is strictly for teens looking for a bit of danger?

Sophomore definitely takes the win when it comes to finding interesting ways to show off its new line. Stats for Scenester Party Games Trending: Older & Chilly
Traction: 1,206 clicks in 186 w
Interest: 4 minutes
Concept: Sophomore NYC SS 2011 Collection
Related: 96 examples / 74 photos
Segment: Neutral, 12-18
Comparison Set: 35 similar articles, including: viral interview-induced songs, technicolor fashion videos, and psychotic charity ads.