Music giant Sony is launching a venture aimed at promoting talented gay and lesbian recording artists.
Record label Music With A Twist will send talent scouts across the US to discover new musicians.
Matt Farber, president of media firm Wilderness, which is teaming up with Sony, said the company's clout will make the new venture a significant one.
Several compilation albums and a syndicated radio programme are also planned as part of the collaboration.
Stats for Sony to Launch Gay Record Label
Trending: Older & Mild
Research: 4,670 clicks in 540 w
Interest: 4 minutes
Concept: Sony To Launch Gay Record Label
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: electric race bikes, digital paper displays, and employment equality campaigns.
Sony to Launch Gay Record Label
More Stats +/-
Digital Paper Displays
Electric Race Bikes
Employment Equality Campaigns
Monitoring Perspiration Patches
Pastel Cloud Paintings