Music giant Sony is launching a venture aimed at promoting talented gay and lesbian recording artists.
Record label Music With A Twist will send talent scouts across the US to discover new musicians.
Matt Farber, president of media firm Wilderness, which is teaming up with Sony, said the company's clout will make the new venture a significant one.
Several compilation albums and a syndicated radio programme are also planned as part of the collaboration.
Sony to Launch Gay Record Label
More Stats +/-
Live-View Action Cams
Reversible Souvenir Jackets
50 Gifts for Artists
Ride-Recording Motorcycle Helmets