The Sony Entertainment Television CSI Reruns ad campaign illustrates just how addictive and engaging this particular tv show is. Instead of the classic caution tape reading 'do not cross' or other similar warning phrases, these ones plead more emotional statements such as 'Don't you love me anymore? We never talk.' and 'Daddy, help me with my homework?' Clearly, it targets men.
Conceived and created by the Publicis ad agency based in Sao Paulo, Brazil, the Sony Entertainment Television CSI Reruns ad campaign also features scenes from the show itself. Art directed by Antonio Cattuzzo and Bia Coutinho with creative direction by Hugo Rodrigues and Denis Kakazu, the print ads uses photos from Getty Images and illustrations by Gelmi Estúdio de Arte. Fun and playful, it sends a simple and direct message.
Stats for Pleading Police Tape Ads
Trending: Older & Mild
Research: 2,828 clicks in 202 w
Interest: 3.5 minutes
Concept: Sony Entertainment Television CSI Reruns
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: anticipated win ads, trashy liquor ads, and dead fly car ads.
Pleading Police Tape Ads
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