The Sony Cybershot Einstein Ad Explains the Iconic Image

By: Michael Hines - Published: Apr 27, 2011 • References: neatorama
The reason behind Albert Einstein's tongue sticking out in his iconic photograph has finally been revealed by Del Campo Nazca Saatchi & Saatchi ad agency of Argentina in the Sony Cybershot Einstein ad. The commercial makes use of the cybershot's new panorama feature to give you an inside look as to why this man of academia was wagging his tongue for the camera.

If the Sony Cybershot Einstein ad is to be believed, then Einstein was sticking out his tongue because he was licking envelopes. Why was he licking envelopes? To win a cereal prize of course! Naturally the best way to win a mail-in prize is to purchase all of the possible winning boxes, which is apparently exactly what Einstein did. Overall, the ad is lighthearted and fun and manages to convey its point that "Stories are better panoramic." Watch and see for yourself. Stats for Tongue-Wagging Egghead Explanations Trending: Older & Mild
Research: 1,103 clicks in 265 w
Interest: > 3 minutes
Concept: Sony Cybershot Einstein Ad
Related: 38 examples / 29 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: einstein robot, products that back-fire, and difficulty creates opportunity.