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Another Viral Sony Bravia Ad

By: Edward Ong - Published: • References: sony-asia & youtube
Another Sony Bravia ad has gone viral! The new Bravia TV commercial from Y&R Asia, Singapore is another explosion of colour and utilizes the slogan, "Live colour creation." The ad starts off with an image of an Egyptian pyramid in a dusty desert. A blast of contrast quickly follows as spools of red thread begin to spew from the apex of the pyramid, shooting out spool after spool in rapid succession which cascade down the ancient piece of architecture. The red threads are followed by pink ones, then orange, purple, green, yellow and blue shoot out, cloaking the great structure in vibrantly hued stripes.

Check out Sony's last two viral ads, each equally rich in colour: Stats for Threads of Color Trending: Older & Buzzing
Traction: 10,529 clicks in 361 w
Interest: > 3 minutes
Concept: Threads Of Color
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: preserved historic homes, 20 tech products for teens, and 90s beverage comeback.