Rockstar

The Sony Bravia-Drome Sets Kaka in “Motion Like No Other”

By: Elsa Blaine - Published: • References: brandrepublic
The Sony ‘Bravia-drome’ is the latest brilliant marketing strategy of the television manufacturer. The 10-ton zoetrope was recently unveiled in London and will star in a new commercial to promote the company’s Motionflow technology. “Color like no other” is becoming “Motion like no other.”

The feature is said to make viewing smoother, which will be great for sports fans. To demonstrate their claims, the giant spinning Bravia-drome displayed the illusion of Brazilian football player Kaka in action from 64 still photos.

I can’t wait to see the official campaign in full color and motion! Stats for Zoetrope Ad Campaigns Trending: Older & Warm
Traction: 5,173 clicks in 299 w
Interest: > 3 minutes
Concept: Zoetrope Ad Campaigns
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: threads of color, updated: sony bravia commercial, and sony's viral bravia ad.