The Sony ‘Bravia-drome’ is the latest brilliant marketing strategy of the television manufacturer. The 10-ton zoetrope was recently unveiled in London and will star in a new commercial to promote the company’s Motionflow technology. "Color like no other" is becoming "Motion like no other."
The feature is said to make viewing smoother, which will be great for sports fans. To demonstrate their claims, the giant spinning Bravia-drome displayed the illusion of Brazilian football player Kaka in action from 64 still photos.
I can’t wait to see the official campaign in full color and motion!
Stats for Zoetrope Ad Campaigns
Trending: Older & Warm
Research: 5,205 clicks in 389 w
Interest: > 3 minutes
Concept: Zoetrope Ad Campaigns
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: threads of color, updated: sony bravia commercial, and sony's viral bravia ad.
Zoetrope Ad Campaigns
More Stats +/-
Updated: Sony Bravia Commercial
Threads of Color
Sony's Viral Bravia Ad
Guinness $15 Million Tipping Point Ad
Viral Sony Bravia Commercials