The Sons of Anarchy application is a bold new advertising campaign intended to capitalize on the growing popularity of the eponymous TV series. For the uninitiated, SOA follows a sordid band of meth-dealing, cat-calling bikers operating around Northern California.
The new application, available of iOS devices and Androids, will start its campaign on November 1st with the premiere of the latest season of Sons of Anarchy. The thinking is simple, yet infectious: as Ron Perlman descends from his intimidating chopper, your smartphone will sync with the Sons of Anarchy app and allow you to order the bootcut Seven Jeans that he's rocking. You'll no longer be left to wish you were as cool as Perlman and his dastardly cohorts, you'll be able to buy all their apparel! Other features include exclusive footage, extended scenes and interviews with the cast -- the hope is to lure the loyal fanbase in with one-of-a-kind content and entice them with one-of-a-kind schwag.
Stats for Cross-Promotional Apps
Trending: Older & Chilly
Research: 522 clicks in 236 w
Interest: 1.6 minutes
Concept: Sons Of Anarchy App
Related: 62 examples / 48 photos
Segment: Males, 12-55
Comparison Set: 23 similar articles, including: collective tv-watching installations, resuscitated discarded tvs, and interactive tv screens.
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