Often, a product's packaging has to be just as good as the product -- if not better -- and this bottle design for Sonrisa cologne definitely makes the grade.
Designed by Stephen Edmond, who recently graduated from the Maryland Institue Collage of Art, the Sonrisa cologne packaging design features steel ball chains looping around a wide cylinder, similar to a metal cabasa, which is a percussion instrument created by Martin Cohen, the founder of Latin percussion. According to Edmond, the challenge when creating the design was to capture the essence of Latino culture but translate it for an American audience; as such, he wanted to create a packaging design that would be eye-catching and memorable.
I'd say Stephen Edmond certainly achieved that goal with his Sonrisa cologne design.
Stats for Cabasa Fragrance Bottles
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Research: 2,303 clicks in 235 w
Interest: 3.9 minutes
Concept: Sonrisa Cologne
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: fresh feminine fragrance ads, literary fragrances, and big-ticket charity perfumes.
Cabasa Fragrance Bottles
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