Superstar

The Sonim XP3400 Armor Campaign Promotes Its Impressive Impact Resistance

By: Meghan Young - Published: May 29, 2012 • References: yr and ibelieveinadv
It might not be everyday that a person finds themselves in an apocalyptic situation, but in case that unfortunate day comes, those who heeded the Sonim XP3400 Armor campaign will be able to communicate a lot longer than those who didn't. It promotes the toughest cellphone in the world. Although withstanding mythical fires, floods and frost may seem easy, this cellphone is also impressively impact resistent, which can come in useful for more common occurrences.

The Sonim XP3400 Armor campaign was conceived and executed by the Young & Rubicam ad agency based in New York City. It was dramatically art directed by Christian Liu and Eduardo Quadra with creative direction by Jim Elliott. The images of fire and ice were achieved by photographers Rodrigo Ribeiro and Gary Griffiths alongside illustrator Sattu Rodrigues.