Floats and Funhouses at the Sonia Rykiel Lingerie Show

By: Katherine Vong - Published: • References: fashionista & fashionmagazine
If you’re a fashion designer who has just created a lingerie line for the masses, the next thing on your list is a spectacular kick-off show. This is what the Sonia Rykiel lingerie show was all about, with its parade of models on floats, funhouse mirrors—even a marching band.

Presented at The Grand Palais, Rykiel’s lingerie line for H&M showcased everything from a flock of geese to a large Eiffel Tower that extended toward the ceiling. Models Lily Cole and Alana Zimmer were among the faces that graced the catwalk (or rather floated as they perched on floats with gigantic horse-drawn carriages). Watch the video to see the awe-inspiring parade that was the Sonia Rykiel lingerie show. Stats for Carnivalesque Runways Trending: Older & Warm
Traction: 8,713 clicks in 273 w
Interest: > 3 minutes
Concept: Carnivalesque Runways
Related: 100 examples / 77 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: imaginative carnival couture, 88 carnivalesque creations, and carnival-themed photo shoots.