Models Anais Pouliot and Caroline Brasch Nielsen work on perfecting a sisterly bond in the Sonia Rykiel Fall 2012 ad campaign. Shot on the streets of Paris, France, it looks like they might each be stealing looks from each other's closet just like real sisters. Completely chic and strikingly sophisticated, the two brunette beauties are more or less twins in complementing outfits that will have other women drooling in no time.
Captured by talented French photographer Cédric Buchet, the Sonia Rykiel Fall 2012 ad campaign is rich in color and glamor. To perfect the ladylike ensembles that are full of texture, which Sonia Rykiel is known for, Pouliot and Nielson sport shiny lush curls and jewel-toned makeup for a flawless finish.
Stats for Parisian Sister Fashion Ads
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Research: 5,778 clicks in 195 w
Interest: 4 minutes
Concept: Sonia Rykiel Fall 2012
Related: 56 examples / 43 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: motion-filled fashion ads, luxuriously moody ads, and bold asymmetrical fashion ads.
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