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Sonia Rykiel and H&M Team Up for a Parisian Chic Collection

By: Meghan Young - Published: • References: soniarykiel & fabsugar
With continually successful joint fashion ventures, H&M hopes to continue this approach with the Sonia Rykiel and H&M collaboration. Adding the chic French designer to their already impressive collaboration roster, she joins the likes of Madonna and Jimmy Choo.

Going back to her roots, the Sonia Rykiel and H&M collaboration focuses on knitwear. With a Parisian flair, each piece is cute and chic, not to mention cheap! Brightly colored with texture and stripes, it’s hard to think any girl can go wrong with this adorable collection. Are you willing to put that to the test? Stats for Collaborating Knitwear Trending: Older & Mild
Traction: 7,502 clicks in 241 w
Interest: 4 minutes
Concept: Collaborating Knitwear
Related: 95 examples / 73 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: bewitching boudoir campaigns, spring floral collections, and catwalk afros.