The Sonia by Sonia Rykiel Resort 2015 collection is slightly more mature than its past lines, which is due in large part to the brand's new artistic director Julie de Libran, a Louis Vuitton alum. Although still embracing its signature bright colors and lighthearted details, the cuts and overall design are much more streamlined. There is also a gamine charm that reels in the femininity of the looks.
Adhering to the theme of 'urban poetry,' the Sonia by Sonia Rykiel Resort 2015 collection has a raw yet romantic undertone, which is reflected in the setting of the lookbook. Shot along Paris' Left Bank, the contrast of color and concrete is eye-catching. Comprised of silk button-ups, pretty patterns and relaxed cardigans, Style.com points out, "The fun footwear exemplified how even if the Sonia by Sonia girl is going for a more elevated look now, she will never take herself too seriously."
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Concept: Sonia By Sonia Rykiel Resort 2015
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Segment: Females, 18-55
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