The Fall Line from Adidas is Promted By a Galactic-Themed Rita Ora Video

By: Ady Floyd - Aug 26, 2015
References: freshnessmag & freshnessmag
Rita Ora teamed up with Adidas Originals to launch its new line for the 2015 Fall season, which is promoted by this Rita Ora video. This ad promotes the collection by featuring the songstress dressed in various outfits from the new line as she sings and dances in front of a star-filled night sky.

The songstress is singing a low-toned song that repeats the words "hello, hi, goodbye." This interesting Rita Ora video draws the consumer in to hear what she is saying, as well as to see what she is wearing. The idea for the video is to present this artist as Queen of the Universe who is "inspired by cosmic influences."

The new line features a collection of various galactic-inspired items. Among the items there will be a sneaker collection as well as various pieces of streetwear adorned with psychedelic colors.