Beck's Song Reader Album is Available Only in Sheet Music Form
Katherinev123 — August 16, 2012 — Marketing
References: mcsweeneys.net & springwise
In our era of iPods and downloadable tracks, we tend to take musical talent for granted, but the musician Beck hopes to bring it back with his latest Song Reader album, an album that is only available in the form of sheet music. This means that actually hearing the songs from the new album rests on the musical ability of the individual.
Available through McSweeney’s, the Song Reader album comprises a book of sheet music (some even come with ukelele notation) accompanied by eye-catching illustrations, which are works from artists like Leanne Shapton, Jessica Hische and Marcel Dzama, to name a few. The artwork was inspired by the sheet music of decades past, a time when recorded music hadn't yet been invented.
However, if you don't have the musical talent to play the songs, don't worry -- McSweeney’s will also be posting recorded versions of the songs as played by fans.
Available through McSweeney’s, the Song Reader album comprises a book of sheet music (some even come with ukelele notation) accompanied by eye-catching illustrations, which are works from artists like Leanne Shapton, Jessica Hische and Marcel Dzama, to name a few. The artwork was inspired by the sheet music of decades past, a time when recorded music hadn't yet been invented.
However, if you don't have the musical talent to play the songs, don't worry -- McSweeney’s will also be posting recorded versions of the songs as played by fans.
Trend Themes
1. Talent-dependent Music Consumption - The shift towards music formats that require musical ability and performance to be enjoyed creates opportunities for artists and platforms to harness the talents of their audience.
2. Return to Nostalgic Music Experiences - The resurgence of sheet music and artwork inspired by past eras presents opportunities for musicians and designers to tap into the nostalgia of consumers.
3. Crowdsourced Music Recordings - The availability of sheet music albums accompanied by fan-recorded versions of the songs opens up opportunities for collaborative and participatory music creation.
Industry Implications
1. Music Publishing - Music publishers can explore sheet music albums as a niche market and leverage collaborations with artists and illustrators to create unique musical experiences.
2. Musical Instrument Manufacturing - With the demand for sheet music albums, there is an opportunity for musical instrument manufacturers to create and promote instruments targeted towards amateur musicians.
3. Crowdsourcing Platforms - Crowdsourcing platforms can tap into the trend of fan-recorded versions of songs to provide a platform for musicians to showcase their talent and collaborate with their audience.
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