The new Song for the Mute 2012 Spring Collection for men brings forth a series of lightweight and practical pieces. Shot by Bowen Arico, the desert photo shoot showcases the collection as featuring ready-to-wear and comfortable ensembles.
The Australia-based brand stuck with a very neutral palette of colors including beige, cream, white and navy. What may be lacking in color throughout the Song for the Mute 2012 Spring Collection is certainly made up for in the line's cuts and designs. The sheer, loose-fitting ensembles are perfect pieces in which one can both make a style statement as well as stay cool during the warm weather.
Implications - A business will benefit by focusing its attention on the different ways in which it can demonstrate the versatility and practicality of its products. Businesses that emphasize the adaptability of its products will see great returns.
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Concept: Song For The Mute
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Segment: Males, 18-35
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