Since many consumers don't have the time to spare to hunt for new music on a regular basis, the Hive song discovery app is an ideal solution providing users with fresh content that is geared to their specific music taste. The app curates lists of songs, artists and genres for consumers to browse through with a user interface that is designed similar to Tinder. Users are given a 30-second clip of the song to listen to, and then can swipe either left or right to add the song to their library or disregard it.
The swiping interface allows consumers to quickly preview songs and deicide if they like them, while the platform is able to recognize what styles the user likes.
Platforms such as the Hive take out the bulk work of hunting for personalized content by learning the user's preferences and tastes through a gamified interface.
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