GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious

By: Laura McQuarrie - Published: • References: generalelectric.tumblr & convinceandconvert
General Electric teamed up with Jimmy Fallon for the 'Someone Should Invent' social media campaign, with 'Fallonventions' segments on The Tonight Show highlighting young inventors and their extremely bright ideas. In this particular #SomeoneShouldInvent segment, Fallon chats with 15-year-old Seattle inventor Suman Mulumudi, who shares his brilliant phone case and digital stethoscope, the Steth IO.

As well as awe-inspiring creations like these, Fallon came up with and shared a few silly inventions of his own, like leg packs, which are miniature backpacks for your knees. All of this is being used to launch GE's crowdsourced social media campaign where people are asked to propose new ideas for things that should exist with the #SomeoneShouldInvent tag. Some of the most outrageous ideas get turned into GIFs and get posted on GE's Tumblr account. Stats for Inspiring Invention Campaigns Trending: This Year & Popular
Traction: 897 clicks in 45 w
Interest: > 3 minutes
Concept: "someone Should Invent"
Related: 88 examples / 68 photos
Segment: Males, 12-35
Comparison Set: 32 similar articles, including: newscaster rap videos, celebrity host-tracking apps, and personal space invasion campaigns.