Photographer Joe Lally plays a peeping Tom sneaking a peek at guys in their underwear with realistic lights and keyhole effects. The models are styled by Seth Howard in designer underwear.
The editorial features models Charles Devoe, Kyle Ledeboer, Ryan Vigilant, Matthew Paetz, Enrique Miron, and Colby Jarmar.
Implications - Social media has given consumers the ability to peep into the lives of relative strangers any time they want. Voyeurism is exciting precisely because of the feeling that the images were not intended to be seen. Offering customers titillating experiences can offer the opportunity to connect with them in new ways.