Party balloons may be the next big thing in solar power. Cool Earth has made some giant balloons with gizmos inside that will convert the collected sun and focus it onto a cell. They have been given a big chunk of moola to make 10,000 balloons to cover 80 acres in California and hopefully in a couple years be generating 10 megawatts of power.
Implications - In a society that places an increased importance on creating eco-friendly products, companies that create products that use the Earth's sustainable resources to generate energy can benefit from positive press coverage and the goodwill that is associated with companies on the forefront of environment-friendly energy.
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