Solidarites International Water Ink Ad Raises Awareness on Dirty Liquids

By: Matt Ho - Published: Mar 25, 2011 • References: &
The Solidarites International water ink ad raises awareness on the lack of clean water available to the underprivileged and those living in third world countries.

The powerfully engaging Solidarites International water ink ad comprises a white canvas painted with water by an artist. Black ink was then dipped into the liquid to create dark images associated with poverty and death. A voice-over narration in the commercial informs us that while water may seem harmless, it has led to many deaths, as its unsanitary forms have been given to the underprivileged. The video was directed by Clement Beauvais and produced by BDDP Unlimited and HUSH.

It's an incredibly well thought-out, well-executed commercial that evokes several emotions. This ad will have people who have clean water at their disposals thinking about how fortunate they really are. Stats for Unsafe H20 Campaigns Trending: Older & Mild
Research: 2,993 clicks in 269 w
Interest: 4 minutes
Concept: Solidarites International Water Ink Advert
Related: 91 examples / 70 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: water bottle activism, artsy pedestrian activism, and flash mob activism.