Transforms When Wet

By: TechnoGadget - Published: May 2, 2007   Updated: May 16 2011 • References: style-files & coolest-gadgets
Check-out these awesome tiles that transform from simple grey blocks of stone to decorative tiles when they get wet. The brain behind this design is Frederik Molenschot and Susanne Happle. I honestly don't know the theory behind these tiles but they do amaze me. According to coolest-gadgets the tiles are known as Solid Poetry and were created as a graduation project

Implications - Consumers appreciate big-ticket items that offer added value in the form of customization. These tiles turn into decorative tiles when wet, adding aesthetic appeal to a home's facade in inclement weather. Creative professionals can take advantage of this opportunity by embedding their designs with similar surprises that will please their target market. Stats for Solid Poetry Tiles Trending: Older & Chilly
Research: 10,722 clicks in 472 w
Interest: 4 minutes
Concept: Solid Poetry Tiles
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: connected office exercise machines, elegant custom grills, and cartoon cat airport cafes.