Located in the heart of Cologne, Germany, the Solera supermarket boasts a brightly colored interior that is both playful and eye-catching to visitors. Opting for a vivid merchandising approach, design studio Masquespacio creates a retail space that combines understated shelving with a maximalist backdrop and exterior facade.
From its vivid and highlighter-hued color scheme to its numerical signage, Cologne's Solera store creates easy-to-follow way-finding cues for visitors. While the supermarket's aisles and various counters feature bold typography and chromatic ceiling tapestries, its olive oil counter is more subdued, boasting vivid blue tiles and linear shelving that displays a premium product range.
Appealing to consumers who seek quality and experience, this immersive grocery store is elegantly arranged and aesthetically pleasing in its merchandising approach.
Chromatic Supermarket Merchandising
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