Superstar

The Solen Crazy Balloon Gum is Imaginatively Fun

By: Meghan Young - Published: • References: leoburnett.tr and ibelieveinadv
The Solen Crazy Balloon Gum ad campaign shows that this chewing gum is so amazing that the word 'bubble' doesn't do it justice. Instead the word "balloon" is more adequate. Yet even that seems to fall short by the looks of these print ads. So impressive is the gum's ability to be blown up that it rivals planes, UFOs and hot air balloons.

Conceived and executed by Istanbul-based ad agency Leo Burnett, the Solen Crazy Balloon Gum ad campaign is imaginatively fun, appealing to both children and adults alike. Yet its colorful illustrated components, created by Zoo Istanbul, will surely draw in a younger crowd more than any other demographic. Photographed by Mert Kibar, the Solen Crazy Balloon Gum ad campaign also has a magical feel to it.