The Solen Crazy Balloon Gum is Imaginatively Fun

By: Meghan Young - Published: Aug 22, 2011 • References: & ibelieveinadv
The Solen Crazy Balloon Gum ad campaign shows that this chewing gum is so amazing that the word 'bubble' doesn't do it justice. Instead the word "balloon" is more adequate. Yet even that seems to fall short by the looks of these print ads. So impressive is the gum's ability to be blown up that it rivals planes, UFOs and hot air balloons.

Conceived and executed by Istanbul-based ad agency Leo Burnett, the Solen Crazy Balloon Gum ad campaign is imaginatively fun, appealing to both children and adults alike. Yet its colorful illustrated components, created by Zoo Istanbul, will surely draw in a younger crowd more than any other demographic. Photographed by Mert Kibar, the Solen Crazy Balloon Gum ad campaign also has a magical feel to it. Stats for Behemoth Bubble Campaigns Trending: Older & Chilly
Research: 1,460 clicks in 245 w
Interest: 4 minutes
Concept: Solen Crazy Balloon Gum
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
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