The Sol Republic Relays Has an Unexpectedly Elegant Design

By: Alyson Wyers - Mar 31, 2015
References: packageinspiration
According to Package Inspiration, the Sol Republic Relays packaging is "as streamlined as the headphones themselves." The minimalist design still allows the consumer to have an enjoyable unboxing experience, making him or her feel like a kid on Christmas morning getting the hottest new sports headphones. Surprisingly elegant for such active headphones, the packaging has multiple steps to unwrap which "intuitively conveys the product assembly and provides a rich sense of discovery of the features as each layer is opened."

A transparent side panel shows off the colorful SOL Republic Relays. Designed by Greg McNamara of Formant Studios based in San Francisco, the packaging has only high-level marketing in order to communicate the headphone features to an international audience without over-complicating things.