Softbrew is a pitcher that introduces a new way to brew coffee for maximum deliciousness.
Designer George Sowden takes away the "violent acts" of coffee-brewing, including "forcing, pressing, steaming or burning the valuable coffee beans." This jug simply combines coffee and hot water in a stainless steel cylinder with nearly microscopic holes, offering a natural coffee taste. The Softbrew is sure going to make a lot of coffee-lovers happy.
Implications - Consumers are looking for more natural ways to complete their everyday tasks. Products that feature an organic element are more appealing than those which simply perform a function. In order to attract more shoppers, companies could focus on this desire for more sustainability.
Stats for Coffee-Loving Jugs
Trending: Older & Mild
Research: 2,264 clicks in 294 w
Interest: > 3 minutes
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: cheeky coffee cups, 60 creative coffee cups, and coffee cups for climbers.
More Stats +/-
60 Creative Coffee Cups
Cheeky Coffee Cups
Coffee Cups for Climbers
Villianous Coffee Cups
Compostable Coffee Cups