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Softbrew is a New Kind of Brewing That Makes Your Cup of Joe Taste Great

By: Summer Luu - Published:   Updated: Jul 4 2011 • References: sowden.co and core77
Softbrew is a pitcher that introduces a new way to brew coffee for maximum deliciousness.

Designer George Sowden takes away the "violent acts" of coffee-brewing, including "forcing, pressing, steaming or burning the valuable coffee beans." This jug simply combines coffee and hot water in a stainless steel cylinder with nearly microscopic holes, offering a natural coffee taste. The Softbrew is sure going to make a lot of coffee-lovers happy.

Implications - Consumers are looking for more natural ways to complete their everyday tasks. Products that feature an organic element are more appealing than those which simply perform a function. In order to attract more shoppers, companies could focus on this desire for more sustainability.