Softbrew is a New Kind of Brewing That Makes Your Cup of Joe Taste Great
Designer George Sowden takes away the "violent acts" of coffee-brewing, including "forcing, pressing, steaming or burning the valuable coffee beans." This jug simply combines coffee and hot water in a stainless steel cylinder with nearly microscopic holes, offering a natural coffee taste. The Softbrew is sure going to make a lot of coffee-lovers happy.
Implications - Consumers are looking for more natural ways to complete their everyday tasks. Products that feature an organic element are more appealing than those which simply perform a function. In order to attract more shoppers, companies could focus on this desire for more sustainability.Stats for Coffee-Loving Jugs Trending: Older & Mild
Traction: 2,153 clicks in 230 w
Interest: > 3 minutes Concept: Softbrew
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Segment: Neutral, 18-55 Comparison Set: 16 similar articles, including: cheeky coffee cups, 60 creative coffee cups, and coffee cups for climbers.