Softbrew is a New Kind of Brewing That Makes Your Cup of Joe Taste Great

By: Summer Luu - Published: Oct 5, 2010   Updated: Jul 4 2011 • References: & core77
Softbrew is a pitcher that introduces a new way to brew coffee for maximum deliciousness.

Designer George Sowden takes away the "violent acts" of coffee-brewing, including "forcing, pressing, steaming or burning the valuable coffee beans." This jug simply combines coffee and hot water in a stainless steel cylinder with nearly microscopic holes, offering a natural coffee taste. The Softbrew is sure going to make a lot of coffee-lovers happy.

Implications - Consumers are looking for more natural ways to complete their everyday tasks. Products that feature an organic element are more appealing than those which simply perform a function. In order to attract more shoppers, companies could focus on this desire for more sustainability. Stats for Coffee-Loving Jugs Trending: Older & Mild
Research: 2,264 clicks in 294 w
Interest: > 3 minutes
Concept: Softbrew
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: cheeky coffee cups, 60 creative coffee cups, and coffee cups for climbers.