The Panda Soft Drinks Packaging Introduces Melvin the Panda Bear

By: Alyson Wyers - Apr 29, 2015
References: robot-food & thedieline
The adorable soft drinks packaging were designed with kids and health-conscious moms in mind.Conceived by Leeds, UK-based specialist branding and packaging agency Robot Food, the Panda Soft Drinks showcase fresh branding and new package designs that center around an adorable panda bear brand character named Melvin. The animated kid-friendly representative interacts with the fruit on the soft drinks packaging directly. This is paired with honest messaging that resonates with mothers.

In an effort to reposition Panda Soft Drinks and display their range of flavored water and 'still juice drink' line, Robot Food introduced the new tagline "Refreshingly Fruity Fun." Melvin's playful and cheeky personality will appeal to youngsters while mamas can get behind their all-natural credentials and no added sugar.