The Freshbe Soft Drinks Target Millennials with Cocktail-Flavored Drinks

By: Katherine Pendrill - May 17, 2015
References: uk.gfdrinks.ch & trndmonitor
The new line of Freshbe cocktail-inspired soft drinks are targeted at the latest generation of "Millennial flavour-seekers." Produced by Global Functional Drinks, the company explains that its drinks are designed for millennial consumers who have outgrown classic kids sodas and are now looking for the next major flavor sensation.

To capture the millennial market, Freshbe drinks are derived from the taste of popular cocktails in the US and UK. The soft drinks come in five different fruit-forward flavors, including Mojito, Cosmopolitan, Pina Colada, Sex on the Beach, Strawberry Margarita Light and Mai Tai Slim. Despite its boozy inspiration, Freshbe sodas are entirely non-alcoholic. Additionally, the soft drinks are naturally flavored and they contain no artificial colors or preservatives.

With their high-quality ingredients and creative cocktail-inspired flavors, Freshbe soft drinks put a refreshing twist on traditional sodas.