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Sofia Bank Ad Shows They Are Experienced, Although Newborn

By: Ayman - Published:   Updated: Apr 4 2011 • References: adsoftheworld
These ads for Sofia Bank use babies posing as intelligent and experienced adults to showcase that the emerging bank offers credibility even though it is new.

The copy “Experienced, although newborn” is used with babies posing as a spiritual guru and a seemingly brilliant businessman.

The ads were photographed by Paul Ruigrok for ad agency KING Helsinki, Finland.

Art Director: Anne Rusanen, Copywriter: Mikko Eskelinen, Planner: Tobias Wacker, Account Director: Daniel Tuori, Graphic Designer: Teemu Kurko. Stats for Unusually Smart Babies Trending: Older & Mild
Traction: 8,361 clicks in 294 w
Interest: 4 minutes
Concept: Unusually Smart Babies
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: streetwise stock-trading babies, baby faces on adults, and viral baby balladeers.