Sofia Bank Ad Shows They Are Experienced, Although Newborn

By: Ayman - Published: Apr 29, 2009   Updated: Apr 4 2011 • References: adsoftheworld
These ads for Sofia Bank use babies posing as intelligent and experienced adults to showcase that the emerging bank offers credibility even though it is new.

The copy “Experienced, although newborn” is used with babies posing as a spiritual guru and a seemingly brilliant businessman.

The ads were photographed by Paul Ruigrok for ad agency KING Helsinki, Finland.

Art Director: Anne Rusanen, Copywriter: Mikko Eskelinen, Planner: Tobias Wacker, Account Director: Daniel Tuori, Graphic Designer: Teemu Kurko.

Implications - The use of babies in advertisements has a similar effect as that of ads that use animals. The cute factor of a campaign, depending on what is advertised, can be the determining factor of whether or not an ad is memorable. Stats for Unusually Smart Babies Trending: Older & Mild
Research: 8,700 clicks in 369 w
Interest: 3.8 minutes
Concept: Unusually Smart Babies
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: streetwise stock-trading babies, baby faces on adults, and viral baby balladeers.