These ads for Sofia Bank use babies posing as intelligent and experienced adults to showcase that the emerging bank offers credibility even though it is new.
The copy â€œExperienced, although newbornâ€ is used with babies posing as a spiritual guru and a seemingly brilliant businessman.
The ads were photographed by Paul Ruigrok for ad agency KING Helsinki, Finland.
Art Director: Anne Rusanen, Copywriter: Mikko Eskelinen, Planner: Tobias Wacker, Account Director: Daniel Tuori, Graphic Designer: Teemu Kurko.
Unusually Smart Babies
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Sofia Bank Ad Shows They Are Experienced, Although Newborn
Published: Apr 29, 2009 Updated: Apr 4 2011 • References: adsoftheworld