The Bic Sock Packaging Imagines the Product in Use

By: Michael Hemsworth - May 10, 2016
References: & packagingoftheworld
Bic is a very well-known brand that many consumers identify with for essential items, and the new sock packaging developed for the brand looks to maintain this ideal. Taking the aesthetic of the product in use, the packaging sees socks within a paper shoe to help enhance the playfulness associated with the colorful new products.

Developed by mousegraphics, the packaging helps to make something rather ordinary and somewhat boring have a certain sense of wonder. In turn, it is applicable for a variety of age ranges and does not differentiate the products between the genders for an enhanced sense of cohesion.

The Bic sock packaging identifies a unified commitment to branding that we will likely continue to see in the market as brands foray into different product verticals.