This Service Helps Customers Build the Perfect Sock Drawer
Katherine Pendrill — September 24, 2015 — Fashion
References: nicelaundry & un.cr
'Nice Laundry' is a new subscription service that makes it easier for customers to build the perfect sock drawer. In many home, sock drawers are often stuffed with boring colors, incomplete pairs and worn-out hosiery. This new service makes it easier for consumers to refresh their wardrobe with high-quality socks.
Nice Laundry operates as quarterly subscription service for socks. Over the course of one year, the company helps consumers build the perfect sock drawer. Every few months customers will receive a package with seven pairs of high-quality socks. These socks are designed for work, sports and casual wear. Customers can even send worn out pairs back as part of the company's complimentary sock recycling program.
The service makes it easy and affordable for consumers to ensure that they are never caught without a fresh pair of socks.
Nice Laundry operates as quarterly subscription service for socks. Over the course of one year, the company helps consumers build the perfect sock drawer. Every few months customers will receive a package with seven pairs of high-quality socks. These socks are designed for work, sports and casual wear. Customers can even send worn out pairs back as part of the company's complimentary sock recycling program.
The service makes it easy and affordable for consumers to ensure that they are never caught without a fresh pair of socks.
Trend Themes
1. Sock Subscription Services - This trend offers an opportunity for businesses to disrupt the fashion industry by providing convenient and curated sock options for consumers.
2. Sustainable Fashion - This trend presents an opportunity for businesses to disrupt the fashion industry by offering a sock recycling program and promoting sustainable fashion practices.
3. Personalized Wardrobe - This trend provides an opportunity for businesses to disrupt the fashion industry by offering subscription services that curate and personalize sock options based on individual preferences.
Industry Implications
1. Fashion - This industry can explore the disruptive innovation opportunity of sock subscription services to provide convenience and curated options for consumers.
2. E-commerce - This industry can leverage the trend of sock subscription services to disrupt traditional retail models and offer convenient and personalized shopping experiences for consumers.
3. Sustainability - This industry can seize the opportunity provided by the sustainable fashion trend to disrupt the fashion industry by promoting sustainable practices and offering recycling programs for products like socks.
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