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Canine Sock Branding

The Barking Dog Soothing Socks Creatively Turn the Accessories Into Ears

— September 1, 2016 — Fashion
Designer Gwyn M. Lewis put together a sock branding package for these grey, brown and black sets that creatively turn the footwear accessory into canine faces. The paper packaging creatively utilizes the floppy shape of the socks to represent the ears of the dogs, while a pink pair stands in as the tongue.

The sock sets are called the 'Barking Dogs' and they are designed to playful. The paper packaging configures and arranges the socks so that they flop around like a real dog's ears do. This is thanks to the white dog mask that is made from cardboard and keeps the socks in place while they hang for sale at a shop. The design is whimsical, while still displaying the product.
Trend Themes
1. Creative Sock Packaging - Opportunity to create unique and playful packaging designs that creatively utilize the shape and features of the socks.
2. Animal-themed Accessories - Growing trend of incorporating animal-inspired elements into fashion accessories, providing a fun and whimsical touch.
3. Interactive Product Display - Disruptive innovation opportunity to design interactive and engaging product displays that showcase the features and characteristics of the product.
Industry Implications
1. Fashion Accessories - Incorporating animal-themed elements into fashion accessories, such as socks, presents a unique selling point for the fashion industry.
2. Retail - Opportunity for retailers to create eye-catching and interactive product displays to enhance the customer experience and drive sales.
3. Packaging Design - Creative and innovative sock packaging designs can help brands differentiate themselves in the competitive retail market.
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