Fomo Uses Social Proof to Increase Customer Conversions

By: Alyson Wyers - Aug 19, 2016
References: usefomo & betalist
Described as "the online equivalent of a busy store," this startup leverages the concept of social proof to help others drive business. Fomo -- a business clearly inspired by the slang term that stands for 'fear of missing out' -- uses the behavior of others to inspire action, create a sense of urgency and build confidence in consumers.

Fomo took the popular sales technique and created a product based on this idea, which can be built into websites. This conversions-increasing tool showcases social proof as real-time customer interactions on websites and apps. This involves displaying activities such as purchases, newsletter signups, visits and more. Essentially, Fomo can show just about any action in a customizable notification.