Travelocity is enticing consumers with social promotion and the phrase #iWannaGo.
This campaign is also a contest that is encouraging travelers to share their dream destinations with others. Until May, Travelocity is asking people to share their tweets, dreams and photos on Twitter, Instagram or Vine with the hashtag #iWannaGo; then two winners will be selected at random to travel on their dream trip.
This campaign is allowing consumers to share their travel destinations with each other, and is also supporting people to travel where they’ve been longing to go. It also engages the public in new, sometimes unknown, travel destinations, and by providing customers with their dream trip, it is creating preferences among the competition. Even if travelers don’t win a trip, it still benefits them into making their dreams closer to a reality.
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