Bianca Bartz
Edit
| Embed Video: |  |
|
Those looking to setting up new social networks are turning to the boomer generation. Until now, most have targeted Generation X; Facebook and MySpace are a huge hit with the younger demographic, but marketers are coming to recognize the loyalty of older web users. Eons, Rezoom, Multiply, Maya’s Mom, Boomj and Boomertown are some of the sites the New York Times has found marketing to this group. “There are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace,” The Times noted. “The number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34.”  Ms. Ayers said that the investors are learning that social networks aimed at older users are a big draw for investors, consumer products and services companies. “Not only do we have a lot more money, we pay a lot more attention to advertisers,” she said.
(nytimes)References: nytimes Filed In: |
Favorited by ;showNav();changeOption('login');)
Log In ;changeOption('guest');)
Guest
Facebook ;changeOption('twitter');)
Twitter 
