55+ Communities

By: Bianca Bartz - Published: Sep 11, 2007 • References: nytimes
Those looking to setting up new social networks are turning to the boomer generation. Until now, most have targeted Generation X; Facebook and MySpace are a huge hit with the younger demographic, but marketers are coming to recognize the loyalty of older web users. Eons, Rezoom, Multiply, Maya's Mom, Boomj and Boomertown are some of the sites the New York Times has found marketing to this group.

"There are 78 million boomers â€" roughly three times the number of teenagers â€" and most of them are Internet users who learned computer skills in the workplace," The Times noted. "The number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34." Stats for Social Networks For Boomers Trending: Older & Chilly
Research: 2,820 clicks in 449 w
Interest: > 3 minutes
Concept: Social Networks For Boomers
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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