Adobe's Woo Woo Social Network Parody Shows Careless Marketing

By: Laura McQuarrie - Published: Aug 5, 2014 • References: adobe & digitalbuzzblog
Adobe's 'Woo Woo' commercial is a social network parody that pokes fun at how some these networks tend to appear, become wildly popular and then disappear from the face of the earth when parents start wanting to join it.

After overhearing a pair of millennials talking about the Woo Woo social network on an elevator, a marketing team goes all out, investing everything they've got on Woo Woo—everything from buying followers to creating profiles and posts. However, as millennials tend to do, their interest doesn't last long and they are on to the next bigger and better thing. The ad is a clever way for Adobe to promote its digital marketing tools so that businesses can stay on top of what's working and what's not. Stats for Silly Social Networking Parodies Trending: Older & Warm
Research: 1,138 clicks in 94 w
Interest: > 3 minutes
Concept: "social Network Parody"
Related: 83 examples / 64 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: tsunami-proof pods, intriguing karmic photography, and artistic stylus sets.