Belgian Foops!, is the first social networking site for Generation Z. It has already signed up more than 12,000 members (both born and unborn). The public launch is in April 2008.
On Foops! parents can place pictures or sonograms on behalf of their offspring, and assist tiny members in filling out their profiles (including favored brands for diapers, toys and apparel), after which they gain access to virtual playpens where members communicate, poke and twitter via visuals and symbols. Each playpen is extensively sponsored by multinationals, some of which have plunked down more than EUR 1 million (approximately USD 1.45 million) for the privilege to interact with infants 24/7.
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