Your social media influence affects you on the day to day, even if you're not thinking about it. Everyone has an influence on a social media portal because as long as you have a following, people are viewing. Social media can make your life easier or harder depending on how you use it.
If all you do is respond to complaints, then you're going to get more complaints and thus, not have a great social media influence. Make your social media influence speak truth to who you are, how you talk and make sure you stay consistent. Try helping people as much as you can and positive attraction will come your way.
One of the most important tips this infographic offers is pumping out quality content. Just because you have a lot of content doesn't mean it's good. If you like your content you'll promote it better and thus produce a larger, better influence.
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