The Chart Exhibits Social Media Influence on Consumer Shopping Habits

By: Simal Yilmaz - Published: Feb 5, 2013 • References: ryandigital and forrester
Social media influence on consumer shopping habits are becoming more and more blunt each day. This infographic lays down the statistics of the tools used by shoppers by year and consumers’ shopping habits.

Some of the tools reviewed are retailer social media, brand social media, shopping apps, reviews, QR codes and emails. It appears that what has been changing over the years with these stats is not the usefulness of the tools, but the extent of which they are being used with time.

For instance, retailer emails and sites have always been used more than general retail social media accounts. However, they all started getting exponentially more popular during 2012 in comparison to 2010.