Twitter is finally focusing on its social media browsing options on application surfaces. The company very recently updated its mobile application and website by adding enhancements such as search, web browsing and auto-complete suggestions.
The changes made are all focused on improving the navigation experience as well as sharing. One of the changes that stuck out to me is that Twitter users will now be able to see the tweets that have referred them to the content pages, as a way to ease retweeting.
The Autocomplete improvement will also provide more hashtags, username and topic suggestions when typing on iOS devices. Social media companies are certainly focusing a lot more on their search options these days than they have before.
Stats for Share-Friendly Media Browsing
Trending: Older & Chilly
Research: 234 clicks in 162 w
Interest: 0.5 minutes
Concept: Social Media Browsing
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: self-updating business cards, long-distance relationship apps, and point-and-shoot smartphone accessories.
Share-Friendly Media Browsing
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Long-Distance Relationship Apps
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