How the cookie took the cake

By: Brian Glazer - Published: • References: buzzfeed & mashable
From the "Kimye" baby announcement to Angelina’s right leg at the Oscars last year; Social Media has been changing the way we consume media in this day and age. Sports events, especially ones to the magnitude of the Super Bowl, are no exception to this rule. Every time something that effects the popular culture in Western civilization, someone capitalizes by making the best joke on Social Media sites. Within 27 minutes of the 3rd Quarter black out at this past Sunday’s Super Bowl, the @SuperBowlLights account was created by the lucky opportunist that was able to type it fast enough into the "Create Account" section of Twitter. Gaining 3K followers in its first 2 minutes of creation, it has already surpassed 25,000 followers, 15,000 before the lights even came back on. Within 20 minutes, the overwhelming opinion of the night, as this is written with 12:26 left in the 4th quarter of the game, that the cookie that the entire world knows and loves for its cream filling, Oreo had "Won" the Super Bowl. A quick thinking employee posted a tweet with the set up "Lights Out?, No Problem" followed by the picture you see here with the caption "You Can Still Dunk in the Dark".

Implications - The new marketing styles that the social media boom has created create room for situations like the Oreo release. With companies winning over consumers with unconventional or "Viral" Ad campaigns, the faster someone can make a relevant jokes and relate it to their company in a positive fashion, the more customers become interested in the product. Who used Old Spice since WW2? Have you ever tried Dos Equis? This is the future of effective marketing. Stats for Oreo, The Real Winner of the Super Bowl Trending: Older & Chilly
Traction: 157 w
Interest: 0.5 minutes
Concept: Social Media
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: drinking game infographics, celeb leg memes, and topic trending social media sites.