Viktor & Rolf's Latest Fragrance Campaign Stars Instagram Artists

By: Jana Pijak - Mar 1, 2017
References: adweek
Viktor & Rolf's latest fragrance campaign is a collaborative effort with social influencers with an artistic background. Rather than working behind the scenes with influencers, the luxury fashion brand shines the spotlight directly on a cast of bloggers who star in its whimsical perfume ad.

Spotlighted on Instragram, the campaign invited prominent art and design bloggers to share their visual homage to Flower Bomb, Viktor & Rolf's best-selling fragrance and the result was not only inspiring but also unexpected.

Some of the social influencer campaign's most memorable images range from sensual portraits in front of a flower-adorned backdrop to more playful images of a painter who sports a floral crown while illustrating a botanical scene. Featuring famous faces like Jeanne Grey or @thegreylayers and Katie Rodgers, also known as @paperfashion, this campaign draws in a younger demographic of social media users.